Blogging Success: 5 Tips From A Best-Selling Author
Tips To Better Blogging
As an author/blogger, you might be looking for ways to have a successful blog but may feel a little intimidated by not knowing where to begin. I did not get to my position as a thirteen time best-selling author by luck alone. It took focus, direction, and passion. Keep in mind I’m not special, anybody can enjoy such success with some work. Yes, even you!
The following five tips are how I’ve grown a following online and became a multiple time best-selling author. Doing just these five things have propelled me to the heights of success I enjoy today. Applying them to your writing practice, whether for a book or blog, will help you develop your time management, skills, and productivity.
Tip #1: Passion and Drive
When you write, think of writing from your heart. I know this may sound a little woo-woo. But trust me…it’s not. It’s very obvious to readers when something is not written with passion because it can be flat, monotonous, and boring. By putting passion into your work, you will create something dynamic and unique that people will relate to.
Passion also helps you consistently love being a writer. If I don’t add passion and excitement to my writing, I find myself switching over to social media for distraction. And there goes my drive and productivity.
As an author you don’t want to lose this important aspect of your work. Not having passion about your topic is a surefire way towards burn-out. Which is not fun to say the least. That intriguing writing career you see in movies and TV shows turns out to just be another office job. Boring!
But if you are passionate about your writing, you will have the drive to put your words down on paper and share them with your readers. So, draw on your passion and let it inspire you and push you forward.
Now you may be thinking…”I can’t share my writing I’m not good enough.” I have had my fair share of critics. It can hurt when people don’t like the art you have created. However, it is imperative that you focus on the people who may love or grow from your story. I teach my writing students to not let fear hold them back.
I am sharing with you–let your passion and drive turn into the confidence you desire to share your work with the world and maybe even hit mainstream success.
I like to view critics and bad reviews as learning experiences. From them, I can grow as a writer. They hurt, but I don’t let them cut into my deep passion for writing. Instead, I neutralize them into positive things so I can move on.
We all have those lagging days, where inspiration is dead and writing feels like the last thing we want to do. You are not a failure if you have those days. I like to use those days to recharge and work on other things, such as short stories or articles, to stay current with writing. When I come back to my book project, I feel refreshed and inspired and the words melt off of my fingers as I type up a storm.
Tip #2: Set a Schedule
- “I don’t have time to write.”
- “I want to write, but I put it off.”
- “I can’t focus!”
I’m not saying these are invalid excuses. They are valid. But you cannot let these excuses prevent you from writing.
Part of what makes some authors and bloggers so successful is their prolific turnout. Authors like Stephen King write all the time and publish new books often. This keeps them relevant.
If you write a great post and then wait ten years to publish another, you do not remain relevant. The same happens if you don’t keep up a social media brand by posting often and keeping your readers engaged.
Therefore, procrastination is not an option. You must overcome it and write every day to become successful. You must keep on top of your social media accounts and post often. Every day, you must put work into your writing career to make sure people keep seeing and hearing your name.
One tip I recommend is to set aside a specific time each day when you must write. This time will vary from person to person; find the time when you write the best and have the fewest things to do. Never cancel this time to do something else, unless there is an emergency. Turn off your TV and your phone, leave emails for later, and open your word processor. Then, throw yourself into writing.
Some people procrastinate because the very act of sitting down to write can be hard. I often have trouble getting started. By using this routine, I minimize distractions and make it possible to sit down and get started. Then I get everything done and feel better about myself as I go about the rest of my day.
However, some people procrastinate because they lack inspiration. Doing daily writing prompts help me develop my style and get into “writing mode.” The inspiration flows more freely then on days when I feel particularly stuck, I will take a walk in nature, hang out with my dog, read book, or do something fun. Often, these activities will give me inspiration.
Tip #3: Have a Fantastic Website
Part of building a successful blog entails having a great website. Think about it. When you go to someone’s website and it is cluttered and confusing, you give up and go somewhere else. When you access someone’s website and see little content, you feel frustrated and also give up. So, you don’t want people to feel the same about your website.
I built my site from WordPress using Avada theme. Avada is fantastic because it does everything for me. It is a boon for those of us who don’t know how to design websites from code.
I recommend that you download Avada and upload it to your site. Then you can build a beautiful custom website with contact forms, buttons, and beautiful images. You can post to your blog with minimal hassle and maintain a store. You can even create a lovely portfolio of your work, which is a must for writers for hire.
Your website must reflect who you are. Create a logo, post a picture, and offer a bio about yourself. Make yourself seem like a real person. Readers can then see if they identify with your personality enough to find your books worth reading.
Consistency is key. You don’t want a million different unrelated photos and articles on your site, clashing with each other. You want to create a single theme for the website — your work. Focus on that with your posts, your pictures, and your blog.
Your website must help you generate leads. Every person who visits your site is a potential reader. Therefore, you want to keep in touch and let them know when you have posted new content or published something new. Collecting emails and then engaging with your followers through email lists is a great way to stay relevant and convert visitors into actual readers. ConvertKit and MailChimp are two viable ways to accomplish this.
Tip #4: Have a Great Team
As an author, where would I be without my editor, proofreaders, designers, publicist, virtual assistant, and launch team? I know exactly where I would be: not on the best-seller list!
While writing is a bit of a solitary process, this does not mean that you have to produce a best-selling content alone. You might write the best novel ever written, but no one will ever read it if they are not aware of it. Your team makes your good book great and puts it in front of readers. This applies to blogging too.
You require proofreaders to check for errors. Even if you proofread yourself, you will overlook certain errors because you know what you meant to say. A fresh pair of eyes with professional training can comb over your work and perfect it. You might have a compelling plot, but your book will still fall flat if it is rife with errors.
You also must have an editor who can constructively criticize your writing. Maybe something makes perfect sense to you because you are the author, but it would not make sense to a reader. An editor can find areas that need improvement in any book. Editors are not cheap for a reason; they are lifesavers for writers and their work is essential!
You need people who can be on your launch team. Your launch team reads, reviews, and shares your book with their following. You can also hire a marketing team as their expertise in publicity and marketing creates your brand. With marketing a best-seller, there is a lot to do. You can do it on your own or find a reliable and skilled team.
Last but not least, I cannot survive without my virtual assistant. My virtual assistant helps me stay organized and remember when I have signings and readings, when manuscripts are due, and who I need to talk to. While not everyone needs an assistant, I highly recommend it. It is easy to forget important things as an author and a well-organized assistant can be your second memory.
You can find these people online. It may take some trial and error to find a reliable group of people you love working with, but you will in time. With their help and support, you attain a unique skill set that makes your book thrive.
Tip #5: Give People What They Want
In my experience I became a best-selling author by giving people books they want. I titled my Pet Bereavement Series in the exact way my clients would start our coaching calls.
My Dog Is Dying: What Do I Do?
My Dog Has Died: What Do I Do?
My Cat Is Dying: What Do I Do?
My Cat Has Died: What Do I Do?
These books have remained on the top one hundred recommended books in various categories on Amazon because I tailored my writing to what my clients were looking for.
People want different things. If you are flexible you want to find a demographic, genre and categories that are popular. In non-fiction books the genres of self-development, psychology, spirituality, and finances are big. Helping people is a great way to stay motivated as a writer, be passionate about your work, and produce popular content.
Romance, fantasy, and horror are also big fiction genres at the moment. Before you write in these genres read the best-selling books in these genres to learn what sells. Romance readers often crave steamy scenes and romantic twists; horror readers love gruesome gore or psychological thrillers that leave them on the edges of their seats.
Your writing is not the only thing that will attract readers, however. Many readers will not even pick up your book unless they know who you are. Creating a brand online enables you to show people who you are. Give them what they want, and they will want to read your work!
Most people look for positivity in their online influencers. Positive thinking and encouragement are good things to post often. People also enjoy seeing small elements of your personal life, so you seem more real to them. Post pictures of your pets or your hobbies and let people get a sense of who you are.
Finally, give people what they expect to avoid disappointing or alienating your readers. If you are a romance writer, it would be odd if your next book or blog post is a technical guide to computer repair! You can write in other genres, but it is best to use a pen name. Once you have built a loyal following, you don’t want to let these people down by writing things that are wildly different.
Similarly, if you run a blog, you do not want to post random things. Stick with your blog’s overarching theme. A blog about writing tips should contain only content about being an author, for instance. Your readers come to love you for what you write and they come back to see more of the same things. When you post something random and different from your usual content, it can throw off readers.
Keep in mind
There is no blind luck or magic that makes a writer build a huge following and become a best-seller. Such success comes from pure hard work. These five tips are how I’ve grown a following online and became a best-selling author.
Which of these five tips will help you become a successful best-seller with a healthy following? Are there any you can add to this list?
This article originally appeared HERE.